Responsible for all marketing activities, developing and delivering highly effective multi-channel marketing campaigns (IMC), media planning and buying & liaise with external agencies
Responsible for all marketing activities within the business from creating & implementing NPDs & entire Marketing mix.
Development & application of valuable insights on target markets, channels, key trends and competitors
Identify and communicate potential new business opportunities to stakeholders
Development and execution of three-year strategic plans and annual Integrated brand plans including strategic go to market along with short term & long term KPIs.
Develop and deliver highly effective multi-channel marketing campaigns (IMC), media planning and buying & liaise with external agencies
Monitor and analyse data to optimize campaign activity and effectiveness & report on effectiveness vs KPIs.
Maintain effective internal communications to stakeholders to inform of marketing objectives and activities
Evaluate and refine social media presence including website content
Development and management of direct reports
Laise with Distributors & OEM for Branding and execution
Deliver budgeted numbers
The successful candidate must have7 to 8 years+ of Marketing experience in FMCG industry
Post Graduate in Marketing
Experience across the full marketing mix in Myanmar or any other country, experience of NPD will be an added advantage
Comfortable running hands on campaigns across Paid Media, CRM and wider marketing activity including Digital marketing
Proven ability in feeding leads/data in to the sales team
Effective communication and presentation skills
Strong data analysis skills, with proven ability to translate data into actionable insights to action
A driven, dynamic individual looking for strong progression opportunity
Having a hybrid background in commercial and trade marketing will be an added advantage