My Hero 3 Campaign is Back!

Posted on 09 May 2022

Due to overwhelming requests, City Food Concepts is bringing back the "My Hero Campaign" at Seasons Bakery & Café for the third time. Since the start of the pandemic up till last year, together with customers, our F&B sector, CFC ran the My Hero 1 & 2 Campaign which brought much-needed cheer to our nation's frontliners and then our nation's future. This year, with the communication message of “Let’s give our helping hands together!”, the campaign is aimed towards supporting the elderly people from nursing homes, and hospitals to give them the energy and much love they deserve. The campaign will run from 9th May to 5th June 2022.

There will be 2 new designs for bun for this campaign and named our products “PhwarPhwar Hero Bun” and “PhoePhoe Hero Bun”.

Do check out Seasons Bakery's Facebook page and My hero video ( for more details.