Premium Distribution recently launched their 'Remember Your First Glass?' social media campaign on Aythaya, Myanmar’s home-grown, leading wine brand. Cellar Door Distribution has teamed up with one of our City Ventures Entities - The Pink Sun to create a series of videos to connect the Aythaya brand with customers and their wine journey memories. The campaign aims to provoke happy memories and shared moments with customers, thus building an emotional connection with our Aythaya brand. (https://www.youtube.com/watch?v=RT6IrGe99yw).
The campaign runs from 1st November 2021 through to the key trading periods of Christmas, New Year, and Valentine’s Day.